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Monday, February 24, 2014

CNN pulls the plug on Piers Morgan Live due to low ratings!

CNN has confirmed it is pulling the plug on "Piers Morgan Live", as falling ratingsinally took their toll on a transatlantic talk show experiment that failed to connect with American primetime audiences.

Three years after the British journalist took over from US broadcasting veteran Larry King, Piers Morgan was told by CNN president Jeff Zucker it "was time for the show to end".

It has been revealed that the date of the final episode of 'Piers Morgan Live' had yet to be determined. In a reaction to the development Piers said this to New York Times....
"It's been a painful period and lately we have taken a bath in the ratings,"
"Look, I am a British guy debating American cultural issues, including guns, which has been very polarizing, and there is no doubt that there are many in the audience who are tired of me banging on about it."
"That's run its course and Jeff and I have been talking for some time about different ways of using me."
Morgan has struggled to match the ratings regularly achieved by his predecessor and had recently started to suffer new lows in terms of audience figures. This month saw six of the show's smallest 10 audiences since he took over in January 2011.

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